5 reasons why this ad is a good ad are because it has its slogan on it “D&G”, this is a good reason because anyone who knows Dolce and Gabbana know that there slogan is D&G. Another reason why this is a good ad is because it has an image that fills the whole page, this image really hits the eye and makes the people believe that this is a seductive product. Another reason is the coloring and layout. They made sure that all their people were fairly tanned in the photo to make it look more appealing, they also made sure with the layout that there was a girl and boy close to each other to get the seductiveness out of it. A fourth reason would be the information it is giving out. The ad is trying to tell the audience that if you wear this perfume you will have hot looking guys on you. The last reason this ad is good is because of the product itself, in this ad the product is not the main focal point on the page.
I think the target audience of this ad would be teenagers to early 30’s. I think this because Dolce and Gabbana perfume is a product that would interests people who are trying to find a man who is attracted to them sexually. This is protruded in the ad itself; it shows 3 men and 3 women naked close to each other, looking like their sexually attracted to one another.
The kinds of manipulation that are at work in the ad are weasel words. It uses the word “new” because its trying to get you to buy the product because its new. Another manipulation is association, although I don’t think any of these people are famous, they do use these people because there good looking, they attract the audience into looking at the ad more.
No comments:
Post a Comment